Specific sports were impacted with varying degrees, depending on how accessible they were in a locked-down environment. The COVID-19 pandemic had a profound impact on the global sportswear market in 2020, with most companies posting weaker sales. This article summarizes some of the report’s findings. The report is presented in multiple forums, including WFSGI–McKinsey webinars, ISPO 2021, and Global Sports Week 2021. The impact of the pandemic is shifting consumer behaviors and creating a need for careful analysis and strategic planning. The report, Sporting Goods 2021: The next normal for an industry in flux, comes at a critical moment for the industry, as the COVID-19 pandemic continues to play out around the world. The World Federation of the Sporting Goods Industry (WFSGI) and McKinsey have teamed up to present a perspective on the global sporting goods industry.
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